Reza Alibakhshi
Assistant Professor at IE Business School
Bio: I am an Assistant Professor at the Department of Information Systems and Technology at IE Business School, Madrid. In 2022, I obtained my Ph.D. in Information Systems and Operations Management (ISOM) from HEC Paris.
My research interest lies in the area of social media platforms (SMPs) and user-generated content (UGC).
I am particularly interested in understanding how content is created by various actors such as users, creators, and firms, and how characteristics of UGC, e.g., discrete emotional expressions in videos or images, drive engagement with various forms of rich digital content.
Additionally, I am interested in examining the strategies employed by SMPs to enhance UGC and foster a thriving community of content creators, contributors, and users.
Research Focus: User-Generated Content, SMPs, Digital Platforms
Methodology: Econometrics, Experimental Design, Machine Learning, Network Analysis
EDUCATION
• Ph.D. in Information Systems and Operations Management at HEC Paris, France
• MBA, Management Information Systems at University of Tehran, Iran
• B.Sc. in Chemical Engineering at Sharif University of Technology, Iran
TEACHING
1. Digital Transformation - Global Online MBA Program, IE Business School, Spain
2. Business-Driven IT - Business Analytics Program, IE Business School, Spain
3. Advanced Seminar on UGC and Social Media Platforms - IE Business School, Spain
4. Digital Management - Introductory Course on Python Programming, Grande Ecole, HEC Paris, France
AWARDS/GRANTS
Outstanding Review Contribution: European Journal of Information Systems, 2022
Best Reviewer Award: The 40th International Conference on Information Systems (ICIS 2019), Munich, Germany; Governance, Strategy, and Value of IS Track
Best Reviewer Award: The 17th Workshop on e-Business (WeB 2018), Santa Clara, California
HEC Paris Ph.D. Fellowship Award 2017